|
| | |
1/26/2010
|
STORServer Announces Bold New Mid-market Channel Program
|
Enhancements to reseller program offer significant opportunities for new and existing VARs
COLORADO SPRINGS, CO – January 26, 2010 –– STORServer®, the leading provider of proven data backup solutions for the mid-market, announces an expanded partner program for resellers. The new strategic three-tiered program, named SP3 (STORServer Partner Program), is designed to fuel growth for both STORServer and its partners by rewarding existing resellers and attracting high-quality new ones.
The ideal STORServer partner is a mid-market IT reseller who likes being rewarded for their data backup expertise and wants to further differentiate themselves in today’s competitive marketplace.
“I chose to start my own business by selling the STORServer Backup Appliance and have been very successful at doing so for the past five years,” said Craig Short, president of Advanced Data Recovery Systems. “I’m eager to take my business to the next level with this new partner program.”
SP3 is designed to help channel partners more effectively market and sell the STORServer line of data backup solutions. Included in the program is comprehensive training, enhanced lead generation tools, ROI calculators, multimedia offerings, new telemarketing services, a revamped partner portal complete with downloadable collateral materials and quarterly incentives programs aimed at the three different levels of participation: Select, Premier and Elite.
“The new partner program was created to scale STORServer’s business by helping our existing resellers continue to grow profitably while simultaneously attracting new partners,” said Kevin Burns, vice president of worldwide marketing for STORServer. “We’re seeing a lot of demand for Backup Appliances and feel that we’ve put the right marketing programs in place to help our partners be the leading providers of data backup solutions in their market.”
Most notable of the new program features is the introduction of the STORServer MicroSite™. This new offering enables channel partners to provide up to the minute access of all STORServer collateral, product information and the latest catalog of streaming videos with a single mouse-click. Additionally, whenever someone visits the reseller’s MicroSite, STORServer will notify them immediately.
For more information on the company, visit www.storserver.com.
###
About STORServer®
STORServer, Inc., headquartered in Colorado Springs, Colorado, is a leading provider of data backup solutions for the mid-market. The company offers a complete suite of appliances, software and services that solve today’s backup, archive and disaster recovery issues once and for all. STORServer sells exclusively through a nationwide network of partners who have established themselves as the industry-leading backup experts. For press inquiries contact Megan Lawler of Dittoe PR at 317-202-2280 or megan@dittoepr.com. For more information on STORServer® and its products, visit www.storserver.com.
|
|
|
|
|
|
|
|
|